the lean startup how constant innovation creates radically successful businesses
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RUR 1051
Most new businesses fail. But most of those failures are preventable. The Lean Startup is the approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
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RUR 4758
Most new businesses fail. But most of those failures are preventable. The Lean Startup is the approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
Модель:
RUR 1051
Most new businesses fail. But most of those failures are preventable. The Lean Startup is the approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
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RUR 953
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Модель:
RUR 953
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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RUR 2617
Think you know how to launch a successful business? Think again. Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they've seen what makes some businesses thrive - and some fail. Now, they draw on what they've learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong - and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success.
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RUR 3632
Want to set up your own business on a shoestring? Rachel Bridge can show you how Recent studies have shown that more people start businesses during recessions than at any other time. The number of businesses launched in Britain in 2011 was almost 20% higher than in 2010. In fact, 471,000 companies started up in 2011 - a significant increase on the 400,000 founded over the previous 12 months. Thanks to shows like Dragons Den, everyone wants to become an entrepreneur and start up a business of their own. Based on Rachel Bridge's successful workshops, this book will help set you on the way to success. As Enterprise Editor for the Sunday Times, Rachel has interviewed hundreds of successful entrepreneurs. Join her on her journey as she starts up her very own enterprise and covers all the ups and downs she encounters, while giving examples along the way of how real-life entrepreneurs have coped with the same problems that beset us all. Topics covered include: - The basics - getting the right structure for your business - How to shrink your overheads to nothing - IT and clouds - how to get in on the action - Troubleshooting - setbacks and how to overcome them
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RUR 2589
Constant communication has become part of the way we work as we check our emails every 5.4 minutes. But at what expense? Bestselling author Cal Newport argues that this steady flow of distractions disrupts us from achieving any meaningful work, causes us undue stress and is costing businesses millions in the form of untapped potential. In this visionary book, he reveals how to reimagine and redesign work without the constant pings of email distracting us. Drawing on a fascinating array of case studies and offering practical solutions, Newport shows us how a world without email will liberate people to do their most profound, fulfilling and creative work - and much more of it too.
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RUR 2529
From The Internationally Bestselling Author Of Scrum Do you never get as much done as you need to? Sometimes, even the most important projects can feel painstakingly slow. But it doesn't have to be this way. In his international bestseller Scrum, J.J. Sutherland introduced a simple, revolutionary tool used by Google, Amazon and the FBI to turbo-charge the output of every team. He called it the Scrum method. Now, Sutherland returns with a step-by-step guide to using this revolutionary system at any level of any company. With its emphasis on rapid innovation, no-bullshit meetings and quick-fire decision-making, Scrum will transform your productivity - starting today. 'Every business needs a methodology for getting stuff done, for successful collaboration and scalable management techniques. Scrum is the answer.' Entrepreneur 'The project management method known as Scrum may be the most widely deployed productivity tool among high-tech companies. On a mission to put this tool into the hands of the broader business world for the first time, Jeff Sutherland succeeds brilliantly.' Eric Ries, author of The Lean Startup
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RUR 2680
Dynamic and engaging, the human figure is an enduringly popular subject for artists, presenting constant challenges and many rewards. This comprehensive anatomy book covers everything you need to know to make accurate, convincing drawings of the figure. It shows the bone structure, muscle layers, and surface views of every part of the human body, as well as looking at how master artists have approached figures of all types. Topics include life drawing, the body in movement and clothing figures, and step-by-step projects show how you can apply anatomical knowledge to create successful drawings. Learn how to: - Portray muscle and bone structures that show at the skin's surface - Identify the muscles behind facial expressions - Draw a portrait step by step - Make convincing drawings of the body in movement - Create successful figure compositions
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RUR 774
The inside story of the how Instagram took over the world. Drawing on interviews with all the key figures at Instagram, "No Filter" vividly recreates the rise of the most successful photo app in history: from it's origins in a Silicon Valley coffee shop, to it's unprecedented billion-dollar acquisition by Facebook, to it's founders dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in it's image. This book reveals how.
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RUR 774
The inside story of the how Instagram took over the world. Drawing on interviews with all the key figures at Instagram, "No Filter" vividly recreates the rise of the most successful photo app in history: from it's origins in a Silicon Valley coffee shop, to it's unprecedented billion-dollar acquisition by Facebook, to it's founders dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in it's image. This book reveals how.
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RUR 3450
Build The Damn Thing is a battle-tested guide for every entrepreneur who the establishment has excluded. Finney, an investor and startup champion, explains how to build a business from the ground up; from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks; arms readers with responses to investors who say, "great pitch but I just don't do Black women"; and inspires them to overcome naysayers. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed by the "Entitleds." Don't wait for the system to let you in - break down the door and build your damn thing.
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RUR 1199
'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Nir Eyal reveals how successful companies create products people can't put down - and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
Модель:
RUR 1199
'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Nir Eyal reveals how successful companies create products people can't put down - and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
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RUR 3021
In an age when mankind's stewardship of the environment is under constant scrutiny, Urban Landscape Design tells the positive side of the story. These carefully researched projects demonstrate high quality solutions to man's urban spatial needs. We see how, for example, China's necessity to maintain food production, inspires hybrid landscape solutions implemented by students of architecture. Stunning images describe how in California a formerly forbidding dark alleyway can be transformed into an inviting, well-lit recreational space. Innovation and regeneration are the fundamental themes linking the public open spaces, waterfronts, boulevards and squares. Text in English, German, French, Spanish, Italian